Label Surraj Kathuria

Fashion designer Surraj Kathuria, owner of Label Surraj Kathuria handicraft fashion studio, asked Designed By Jahanvi to develop a brand new website for his eCommerce store.

About Label Surraj Kathuria

It is a handcrafted one-of-a-kind women’s wear clothing label celebrating heritage & contemporary India. LABEL SURRAJ KATHURIA is intensely concerned with design as an art form.

Services We Provided the brand

Content Creation & Conceptualization

Label Surraj kathuria being one of its kind demanded high creative standards. Our team did a thorough study of the client's audience & competitors to create concepts and content that had unmatched aesthetical & cultural value.

UI/UX Design

We believe in solving problems through design. The client wanted to create a website that stands out but through its minimal standards. Through our, in-house strategy of elimination and redemption, we were able to deliver a satisfactory website.

E-Commerce setup & Shopping Experience

Right from creating customized filters to customizing the checkout page, our aim was to provide a seamless shopping experience for website visitors. We built a set of customizable filters to ensure customers can easily locate the desired products, further, we designed infinite scroll to enhance the user experience while looking through. The products are then categorized into collections to increase searchability. Each product has its own product page and an easy checkout experience.

Quotation mark

Jahanvi will connect to your brand and bring out the USP in the most subtle yet relevant manner. She believes in highlighting the vision of the brand and creating a community around your content. She is consistent and will always find something to light up the campaigns.

Surraj Kathuria   |  Founder & Designer, Label Surraj Kathuria